Direct Mail Advertising Can Be Very Profitable For Your Business

Why is Direct Mail So Effective as a Marketing Strategy?

 

What Is Direct Mail?

Direct Mail includes a wide variety of marketing materials which are sent through the post and can target either a consumer or business market or both. In many cases, the mailing is directed to a target demographic or geographic market.

Promotional Materials Can Include:

  • Brochures
  • Postcards
  • Catalogues
  • Postcards
  • Newsletters and Letters
  • Printed Adverts
  • Leaflets
  • Raffle Tickets     

Major corporations know that Direct Mail advertising is one of the most effective and profitable ways to reach out to new and existing clients and it’s something that is catching on fast with small to medium sized businesses


Why Is Direct Mail Advertising So Effective?

Direct Mail still offers one of the most consistently effective forms of advertising.

  • Highly Targeted
  • Tangible
  • Personal
  • Familiar Format
  • Simple to Measure Results
  • Affordable
  • Proven Track Record
  • Cost Effective

Targeted, Tangible and Personal

 It can be targeted to a specific audience which can include long time customers to potential clients. Recipients have something that they can hold and touch and can therefore form a physical bond with a company that has sent them something personally.

 

Familiarity of the Postal Service

The postal service is one of the oldest public-service institutions and therefore lacks some of the scepticism surrounding other novel marketing media and many people still remain more receptive to direct mail, to which they are accustomed and very familiar with.

 

Simple to Measure Results and Affordable

Results are easy to quantify without the need for complicated analytics as enquiries can just be counted, vouchers recorded or phone calls monitored.

 

Proven Track Record

This technique has been widely used for a long time and consequently there is a lot of data available to demonstrate its effectiveness. Direct mail campaigns offer reliable returns with negligible cost.

 

Cost Effectiveness

A study conducted by The Direct Marketing Association (DMA) found that when Direct Mail is sent to an existing customer, the response rate is 3.4% as opposed to the response rate for email which is 0.12%.

According to a study conducted by Ritter's Communication 50% of people pay more attention to Direct Mail than any other advertising medium.

These are very persuasive and compelling statistics.


Direct mail campaigns are flexibile and user-friendly and with the right approach and careful planning can create a large return on your investment.

If you think Direct Mail could help your business move forward, Longridge Print based in Crowborough near to Tunbridge Wells, Uckfield and Heathfield in East Sussex has a long established reputation for providing quality print and customer service for campaigns of this type. 

Please call us on 01892 576235 or email info@longridge.net to discuss our competitive printing rates.