What Makes a Standout Business Card?


A business card should be part of your marketing plan and should represent a professional image of your company that people you meet will remember. It's an extension of your brand and needs to convey the right information and message about who you are and what you do. Make sure that you take time to design it carefully and be creative.

 

Get Inspired By Looking at Different Business Cards

 

You want your card to make a lasting impression and not to be one that goes straight into the bin. Do your homework and check out business cards that you have received and see what you like about them and conversely what you don't. What sort of texture is appealing and which background colours work?

 

It's all in the details

 

One of the first steps is to consider what information you want to go onto your card:

 

   Logo and Tagline

   Name and Job Title

   Company Name

   Contact Information

  Website Information

  Social Media Profiles

   Product Images

   QR Code

  Photograph

 

Don't Overload Your Card With Information

 

Whoa! That's quite a long list! You don’t have to include all of the above, just the information that is relevant to your business. For example, a tagline or your job title may not be necessary. Many people now consider a photograph essential as it makes you memorable and including a QR code means people can quickly scan the code and your details magically transfer to their contact list. However, be careful, you don't want your card to become too cluttered!

 

So, you now know the information that you want to include on your card and whether you want information on both sides. What's next? You may be thinking that you're almost there, but that may have been the easy part!

 

Time to Go to the Printer

 

    Weight

    Finish

    Size

    Colour

    Quantity

 

Weight

 

You definitely don't want a flimsy, lightweight card as a potential client might view this as a reflection of your company and the quality of work that you do. Business cards are heavily used so the paper should be stable.

 

Finish and Size

 

Do you want a matt, silk or gloss finish and should the cards be laminated, uncoated or textured? You might want to consider round corners or coloured edges. Are you happy with standard size or would you like square, mini or long? Folded or unfolded?

 

Colour

 

Business cards are an extension of your brand so it's important to have the right Pantone colour/s and information that stands out from the background colour. Did you know that the majority of people over 35 wear glasses? This means the size of printing should reflect this.

 

Designing and producing your business cards may seem as it's a bit of a minefield, but it doesn't have to be! The experts are on hand to guide you through.

 

Discuss Your Design and Your Options With Longridge Print

 

Longridge Print based in Crowborough, near to Tunbridge Wells, Uckfield and Heathfield in East Sussex has the specialist knowledge, skills and equipment to create your "stand-out" business cards. We are happy to advise on all aspects including paper stock, finish, colour and quantity and to give a without obligation quote. Please call us 01892 576235 or email info@longridge.net to discuss your business card requirements.