! New! Touchpoint. The cross-media marketing campaign tool Read More
17th October 2022
1. To Stand Out
Chances are you’ve done some competitor research, and you’ll know what other companies are doing online. From their website to their social media. But what about the direct contact they have with customers and prospects? The truth is, in recent years many business owners have decided to spread their budgets across digital communications, leaving a very big space for you to stand out and make an impact in the direct mail space, with eye-catching, memorable brochures, thank you cards, follow-ups and so much more!
2. It's Cost Effective
Direct mail campaigns are actually more affordable than you think. When you compare it to the cost of digital advertising when looking at response rates your ROI can actually be higher with direct mail campaigns.
3. Avoid Ads Fatigue
This is very real these days! So many ads are shown on social media, websites, search engines etc. that people become numb to them. So although unique digital ads may remain part of your strategy, why not run a direct mail campaign alongside them to spread your touch points amongst your audience.
4. It's Longer Lasting Than Digital Alone
If you think about how many digital ads you see in a day, how many of them do you actually remember and think about? A physical brochure or leaflet through your door, that your spend time reading, will stay in your mind for much longer. And you’re more likely to retain that information.
At Longridge, we are print specialists with huge knowledge and experience in producing personalised Direct Mail. We can advise you on how get the most out of your direct mail campaigns and how to get the best returns. Whether you require simple mailing address labels or fully personalised brochureware, we can help. Contact us today for advice or to get started with your project.
01892 664288
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