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Touchpoint. The cross-media marketing campaign tool.

Today’s consumers are overloaded with marketing messages. Capture their attention and achieve your marketing goal by delivering engaging, cross-media personalised interactions.

Touchpoint is the ultimate full cross-media marketing tool and on a monthly basis will be your live lead generator. It is designed to plan, visualise, deliver and track cross-media marketing campaigns with quality consumer interactions (touchpoints).

Touchpoint software is live, so during the process more data can be added as it becomes available. As leads are generated that data will be removed, so as not to bombard the potential client.

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How does it work?

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Step 1 - Data

Tailor the data based on you current client demographic.

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Step 2 - Script

Write the script for the initial phone calls.

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Step 3 - Design

Design the graphics for the social media posts, email and printed direct mail.

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Step 4 - Planning

A campaign flow is planned and mapped out using a digital storyboard with any number of touchpoints to your specific requirements.

View example

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Step 5 - Campaign Start

Once this is all agreed the process will begin.

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Step 6 - Reporting

Upon completion you will get a full monthly report to show the success of the campaign.

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