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14th January 2022
With the UK hosting the global climate change conference in Glasgow at the end of last year and our commitment as a nation to be carbon neutral by 2025, there is an increased pressure for businesses to review their own carbon footprint and focus on sustainability.
And not just for their own conscience, but as a core brand belief to appeal to their consumers who are now seeking out environmentally conscious businesses to buy from.
This increased interest in the health of the environment has been putting ever mounting pressure on companies to go green and it is now a key consideration in the purchasing process. Consumers are making a brand’s environmental strategy a determining factor of whether they will become a loyal customer.
According to a recent survey from Neilson, brands that are able to strategically connect sustainability to actual behaviour are being favoured, backed up by following findings:
• Over half of consumers are willing to pay more for products from environmentally conscious companies.
• 70% of consumers believe it’s important for brands to take a public stand on social and political issues.
• 87% of consumers say they will switch brands if a different brand of similar quality supports a good cause.
Although completely transforming your current business model into a climate friendly organisation is the way you want to go, it may not always be feasible for numerous reasons.
It could be that the cost of changing core processes and operations may be too high, or the introduction and education across the workplace could be too time consuming and take up valuable resource.
But a viable alternative can be partnering with an environmentally friendly company that can offer sustainability and carbon neutral services – this can give your business the desired green credentials with minimal upfront outlay.
One of the biggest steps to creating a greener business could be to review your use of print.
If, as a company, you rely on many paper-based products such brochures, flyers, forms and packaging to promote and run your business, setting an objective of being carbon neutral may feel like an impossible task.
This is where seeking the right printing partner can help.
Over the past 5 years, there has been a big push for commercial printers to look at new, more sustainable and environmentally friendly ways of operating, focusing on areas such as minimising waste, renewable resources and, most importantly, climate neutral print solutions.
With investment in new technologies, streamlining business operations and focusing on sustainability, many print solution companies are now leading the way – allowing them to still provide clients the quality of print required but at an ethical standard.
Climate neutral printing is a fairly new concept within the print industry, but the value it can add to your business’s environmental strategy and green credentials is huge.
To achieve the climate neutral status, the print company tracks and measures the exact amount of greenhouse gases emitted during print production, which includes the emissions of the raw materials, the printing process and transportation.
These calculated energy emissions are then offset by supporting a recognised international carbon offset project which, not only demonstrably saves greenhouse gas emissions and protects the climate, but also helps other people in the world enjoy better living conditions.
Using this approach for your print solutions allows you to produce your products climate neutrally therefore reducing your company’s carbon footprint.
With climate neutral annual reports, brochures, business cards and other print materials, you can emphasise your business’s sustainability and climate protection strategy.
At Longridge, our commitment to protecting the planet is embedded both within our core values and our everyday operations. With our green credentials you can be assured that all our print services are sustainable and climate neutral.
Talk to us today about we can help your business bring its marketing to life.
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