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29th June 2021
Even though we live in a digital age where a large amount of marketing takes place online, there are still times when printed advertising is more effective.
With the right design, large format printing can create banners, signs, hoardings and posters that grab the attention of customers. They are ideal when your business has something important to announce or promote like a grand opening or a sale – or they can be used to raise the profile of your brand in a local area.
There was a time when large format printing was an expensive business. Few companies offered large format print, leaving those that did the opportunity to charge premium prices for the service.
Fortunately, there have been huge advancements in digital printing technology meaning that not only are large format digital printing services easily affordable but also the quality has improved immeasurably.
With all sizes and types of printing available, large format print can be a very cost-effective method to promoting your business. So, what can be produced via this method?
Outdoor printing is a great way to attract attention to your business - it can include banners, flags, and billboards that, with the right design, can draw the eyes of consumers, communicating your brand through your logo or marketing slogan.
Outdoor printing is a durable form of large format printing as the materials can withstand any kind of elements on a daily basis while still retaining their eye-catching design. This form of marketing is great if your premises are in a busy area with high footfall or passing traffic.
Vehicle wraps are a very popular promotional tool for businesses. The side of your vehicle is a great advertising space that will be seen by many people as you go about your business.
It really is a mobile billboard with ad space that as a business owner you only have to pay for once!
This format starts with simple car and van decals with business information, up to more complex partial or full van wrapping with all over branding - there many options to cater for all budgets.
Now that people are starting to return to office working, maybe with a sense of nervousness, it is crucial to keep employees engaged and morale high.
By using environmental graphics in your business you can really can transform the appearance of the working space – they can make the workplace a more enjoyable place to be. When attractive graphics greet your employees every day, they are more likely to feel better about coming to work.
And the difference can have a real positive impact on not just your employees – but with prospective clients and customers too.
But it’s not just decorative, it can help with the design of your office space. If you have offices with large glass windows or walls, graphics can help you to block out various areas to create the illusion of privacy, whilst still allowing light to flow.
At Longridge, we are print specialists with huge knowledge and experience in producing large format print.
We can advise you on how to design the most eye-catching graphics of the highest quality to really grab people’s attention.
Talk to us today about we can help your business bring your brand to life.
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