! New! Touchpoint. The cross-media marketing campaign tool Read More
15th June 2020
It can take the guise of a number of things - but in essence it’s a seamless process of ordering your marketing collateral (print or otherwise) from one online resource, normally taking the form of a bespoke website through to the nitty gritty of production and delivery in one easy, clear and trackable journey.
As an example - take a simple business card. Said website can hold your corporate identity compliant artwork to which you can personalise within permitted fields - name/address/contact numbers & emails etc. You can then order your cards and indeed any number of products hosted within the site and then await delivery. No holding on the phone or waiting for someone to get back to you – all done quickly and efficiently at the touch of a button or indeed your ‘mouse’ and without the need to adhere to business hours, 24-7 ordering at your fingertips.
The beauty of a ‘Web to Print’ service is that is can be client and/or employee facing and branded as such, keeping consistency of your brand and the future output adhering to your corporate identity and values. Statistics also show that client retention is far greater (and longer) if they are enrolled in a convenient ‘Web to Print’ solution, meaning in these uncertain times that there is some business solidity for you and your organisation.
Additional advantages are total ‘trackability’, who’s ordering what, when and how many. So you can always keep a handle of what is being ordered and by whom enabling you to follow trends and make better ‘re-ordering’ decisions ongoing. Streamlining costs, taking advantage of bulk order discounts (you’ll have the data), making the most of your precious marketing budget. Another advantage is that there are no limits to how many ‘items’ you can offer out to your audience. With strategic marketing campaigns you can drive traffic to your site and make them aware of any new ‘product offerings’ and gain more customer retention and new customer sign-ups - a win win scenario.
How are the products picked and dispatched? Well at Longridge we have the complete service nailed down. From the front end website development and design to our own warehouse and team of fully trained operatives who are on hand to securely store your products, give them their own unique location tag and then once the orders are rolling in they carefully pick and pack and dispatch out using our network of local, national and international couriers.
Contact Us about how we could implement this within your organisation.
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